Branding
UX
Motion
Group project
Anferra
Contributions
UX research
Branding
Motion design
Tools
Figma
Adobe Illustrator
Adobe After Effects
Brief
In this project made in collaboration with Jesper Jildestad, we created both the website and the brand identity for the Chalmers Venture startup company Anferra. With their revolutionary technology on turning grinding swarf from the steel industry into sustainable materials, we wanted to match their vision in the branding, exuding professionalism and expertise within their field whilst also keeping it kind, innovative and inviting.
Solution
We created the brand identity, which included colors connected to the company's chemical process and to their industry. We then also created a logotype suited to their needs and wishes, and two animations, where one was an infographic showing the company's revolutionary technology. Then we created a website for Anferra in which all of this content was published.
Result