samsung-ecoland

Brief

In this project I was tasked with creating both an alternative smartfridge display for Samsung as well as create everything surrounding the fictional food-shopping application called “Ecoland”. This includes branding, UI and UX. The application promotes sustainable choices and makes it easier to consume in a greener way.

Solution

A smooth and easily navigated Samsung interface, using Samsung's color palettes and guides, whilst modernising the layout of the previous Samsung Smart Fridge. Then I also created the design, branding and interface of a fictional grocery store called Ecoland where I utilised user testing to continuously improve my concept.